Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile...
Buy every blog post offer that is emailed to you. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO. The situation is untenable and the message for small businesses...
Ask to write a relevant article for their site, if they have a blog/host news I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and...
The much-rumored deal was confirmed by Waze chief executive Noam Bardin on a company blog. Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating rivals Facebook and Apple...
In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users. Google called out two specific areas in their blog...
I'm not saying that these articles are in anyway poorly executed, or don't help both the blog hosting the content or the bloggers featured to gain more exposure, but the sheer volumes of these posts do mean that I will more than likely scroll past...
Individual keywords with potential can also be given more focus when you're developing new content such as blog posts, videos, and more. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user...
The blog as the cornerstone for the delivery of the marketing content is a social tool that provides various marketing opportunities from viral sharing of posts to engagement by commenting. Executives who commit to driving thought-leadership can do...
Offer high-fives for great updates or blog posts that gain legs and earn traction. The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO...
cid=blog:searchenginewatch:test-campaign-value One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and demystify the...
That said, whenever there are updates, truckloads of available data, blog posts and reviews about the subject come with it - so much so, that I think we could easily get consumed by it all. SEW: How do you feel now that Google Penguin 2.0 has arrived?
Cutts has previously explained the difference between updates and data refreshes on his blog. Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? It's no conspiracy that Google wants to make...
Strong authors who pass great Author Rank won't be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant. Everyone loves to speculate on Author Rank and its effect on the SERPs...
A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. Twitterfeed: Part of the bitly family, this free tool makes it a no brainer to tweet the last posts published in a blog via the RSS feed.
For more ideas, check out How Top Brands Are Using Twitter's New Vine App To Stand Out From The Crowd” and "How Content Creators Are Using Vine” on the Unruly blog. Adoption of the mobile service that lets you capture and share short looping videos...
You can read a brief overview of these new tools on the Inside Search blog and a more advanced look at the tools on the Google Webmaster Central blog. If you haven’t started using structured data with Google to help your websites yet, Google has...
Write a Thought-Leadership Blog Aside from his corporate responsibilities at SAP, Michael Brenner authors a widely-read blog on B2B marketing. A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to...
We used to look into a user’s search history as far as a few months back to choose the search results that would be most relevant to their scope of interests," Yandex said in a company blog post. Yandex has now rolled out their second-generation...
On the YouTube Creator Blog, Software Engineer Eron Steger has announced that "Slomo" has been added to YouTube's Enhancements tool and the Video Editor. Or, as SEW reported earlier this month in a story entitled, YouTube Contest Case Study: Intel...
Verified pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,” the site notes in a blog post announcing the news.
