You're tasked with launching a social initiative or making social media marketing work. You're given the keys with strong expectations that social will just work for your organization and drive brand awareness and ultimately, sales.
Video is hot, hot, hot! This isn't news. Everyone and their brother, mother, and aunt Sally's cousin's sister are shooting and embedding video on their own website. The entry level to decent video content has dropped drastically in the last few years.
In an effort to help advertisers protect their brands, Facebook bid adieu to free-for-all ad placement in groups and pages that might compromise the advertiser's image. Facebook has begun a new review process for ads.
Endorsements and accolades from past and current customers are increasingly important to conversions. That's why Google AdWords announced review extensions in beta. Review extensions allow advertisers to add testimonials right into their ads, and...
Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. For those of you old-school enough to remember going to www.altavista.digital.com to get your AltaVista search, it is a sad...
The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. In fact, it was one of the first keyword tools available freely to webmasters in order to find keyword...
Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm, many publishers have never recovered from the many Panda updates that took place before this happened.
Economists regularly use leading indicators — the measurable economic factors that change before the economy as a whole changes — in order to analyze and predict future performance. Lagging indicators, on the other hand, are factors that change...
To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from the truth, but if you've met a truly gifted sales person, then you know that...
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
In SEO, timing is of the essence. Timing is very important for regular topics with a predictable life cycle. Your link building efforts will be much more effective when you understand the separate phases.
B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. Their objectives are to drive business leads, influence...
Local SEO and local online marketing is an excellent way to help local consumers connect with your business. Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local...
Google officially rolled out its local carousal results to all U.S.users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out what makes it tick.
Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. The research found 78 percent of a brand’s Facebook fans have already engaged with the brand's...
BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in order for advertisers and users of Google Analytics to link their accounts together.
It's astonishing how often a potential client contacts me about link building for their site, only to discover their site isn't anywhere near link worthy. Don't get me wrong, I'm always confident in my ability to build links.
When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Pundits said that it was a sign that their empire was sure to crumble. Who was Google to treat advertisers and agencies this shabbily?
Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself would be bad enough, but I was faced...
