Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here's what you need to know about Promoted Page Likes ads:
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. The study found that Pinterest use in the fashion retail and automotive industries is lacking.
Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago. Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year...
The approach you used two years ago to builds links is most likely drastically different than the approach you take now. As search engines have changed what they are looking for, the efforts we make as link builders have changed as well.
When thinking about how to manage an emerging (and growing! product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or someone who is an expert at managing the SEM...
Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by Jamil Jonna. This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of...
A lot of people talk about Facebook ads as though they're all the same. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and Facebook Exchange ads (FBX).
Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to-Purchase study by Telmetrics and xAd.
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Back in early 2012, Google introduced the page layout update, which was refreshed in late 2012 and covered with aplomb by Miranda Miller here on SEW. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO...
We've all had those moments where we feel that we've explained our point perfectly, there's no way they can say no, none whatsoever. Then the daftest most inane negative response leaves their mouth and you wonder why you ever bothered in the first...
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.
When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs).
Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the...
