SEO News

Sew

RSS
  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  2. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar...

  4. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.