Last week brought a barrage of announcements from Google I/O. Part of the late-day announcements, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability...
Pinterest has received its first significant update with how pinned images appear on the website. Called “Rich Pins”, these images that are pinned contain a host of more information right from the originating image site, such as product purchase...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Google dropped 0.6 percent in April, dropping from March's 67.1 percent to 66.5 percent.
Do you do SEO for a brand involved in a straight fight with another company? It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather than...
In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+.
This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. This report shows us how many visits and the on page interaction that has been seen for different...
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...
Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow researchers at the two organizations and a number of universities to research artificial intelligence using quantum computers.
YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Bought by Google in 2006, YouTube now has more...
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer calls it #bestoftheweb, and says it will “seamlessly include relevant and personalized Tweets alongside stories from Yahoo!
Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. The law, which targets search engines that provide snippets, originally...
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users as well as to streamline the...
War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book "On War".
Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013...
Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is for you.
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and...
Bing's search engine will let us go boldly where no man has gone before. In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for [beam...
After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion.
There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to learn how to be a badass link builder. SEO has changed. We can't rely on spam and automation to boost traffic and search...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month, much more has come to light.
