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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August...

  2. Bing Ads Enhances "Change History" Page

    Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance. In a blog post, Bing says one of the updates is aimed at enhancing usability.

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the...

  4. Google Tests Knowledge Graph with “In the News”

    Indeed, SEW replicated the results with searches for Duggar on September 11. Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids...