Google has settled an investor lawsuit that paves the way for it to issue Class C shares. Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming...
Google has filed a legal challenge to the U.S.government, demanding the right to reveal more information on the data requests it receives in the latest twist in the PRISM scandal. Since news of PRISM broke earlier this month, tech giants such as...
The Google Local Carousel beta test that we saw last month is now rolling out to all U.S.users, Google announced. While the carousel has been used on tablet devices since December 2012, the carousel style results being available on a desktop is a...
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
It may sound like a belated April Fool's joke, but it's not. Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the venture aims to liberate those 5 billion or so...
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...
A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic.
Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. This has been driven by technological and algorithmic advancement and has changed the way we produce and...
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event...
Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them. Although Google, Bing, and Yahoo have stringent privacy...
Facebook recently announced it was going to simplify its advertising options due to feedback it collected from marketers over the span of a year. Just last week, Inside Facebook revealed sponsored search results were among the features to be cut.
Another month and another new release of comScore search engine rankings for the U.S.for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines.
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100 million between March and May of this year...
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile...
Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website? And, in many cases that approach, while somewhat shortsighted, works well.
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
In a move designed to "dramatically streamline" the user experience, Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping...
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook, and...
