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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Note: this post won't cover the basic setup of Google Tag Manager, how to migrate to GTM, set up your account, containers, etc. Once you complete the setup process, you can return to this tutorial to begin the process of implementing adjusted...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Traditionally, this is with the logo at the top of the page, but sometimes is simply a link that says home, such as with the breadcrumb setup. Google Search Quality Ratings: Your Money or Your Life Your Money or Your Life (YMYL) pages are specific...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    PPC Setup Enhanced monitors are more expensive to setup and keep running so the page in question needs to justify the additional expense. But this step – the testing – is often ignored before a site goes live.