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  1. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. There are tons of tools out there for gathering data and guiding our...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your...

  4. How to Use Google Analytics Site Search Reports

    There are benefits to both methods, so it will depend on your reporting and website setup as to which choice will work best for you. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without...