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  1. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  2. SEO & Keywords: Think Conversions, Not Rankings

    Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination. The success of this process depends on setting up goals and conversions in your analytics system. What would you consider a successful visit?

  3. Search Marketing Integration Starts With Your Sales Team

    This can fuel blog posts, whitepapers etc. Did you run into any bloggers or thought leaders that we can engage with for guest blog posts or cross-marketing initiatives? This engagement creates an opportunity to build relevant back links from blog...

  4. Small Business Social Media: 3 Tips to Get Started

    Here's an example of an image that has been repinned on Pinterest more than 1,000 times from my blog. The post I profiled above was put on my blog in July 2012. One caveat here: just because someone isn't chatty and outgoing in a face to face...

  5. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Just like a successful blog post, you want to make it scannable and concise. It is just as important for marketers to show examples of successful projects they worked on. Before you know it, your teams will be working together and creating...

  6. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    See the full guide on the Bruce Clay Inc.blog. For more useful conference takeaways, see our SES Chicago blog coverage and check out SEW Weekly (also available on iTunes). Marin Software have identified search marketing trends for the 2012 holiday...

  7. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Blog comments, forum posts The Alibaba group in 2003 took the site to the public in a very successful strategy to compete against eBay who was entering the market at the time. However, most of the ranking and the selling is done through setting up...