As some SEW readers know, our editors challenged us to implement a best practices marketing campaign for Reservation Road, a movie released October 19. For Reservation Road, however, we operated with our own sweat equity and worked quickly.
Reservation Road: A Study in how NOT to launch a movie on the 'netWe found the studio to be lacking a few basic "musts" for setting their film up for success in the online market. The Reservation Road ChallengeWe're using the opening of an...
Reservation Road: A Study in how NOT to launch a movie on the 'netWe found the studio to be lacking a few basic "musts" for setting their film up for success in the online market. Want a snapshot of the day's search marketing news?
We need to "get the word out" about Reservation Road, a new feature film from FocusFeatures.com and director Terry George starring Joaquin Phoenix and Mark Ruffalo. If you select the link for "Reservation Road," you're taken to a page with a note...
Online travel reservation systems and search engines are coming together. Search Engines Hit The Road But I can also see some people clicking on the Customize tab causing one of the marquee providers to become the default setting for every visit...
