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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. It was not only the macro media mix modeling that...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. I've been thinking about our marketing campaign, and here it is! Earlier that day, Don asked Lisa to develop a content...

  3. 12 Questions to Separate Social Media Experts From Pretenders

    Social media is a collaborative marketing and communications function. Social media takes time. If you haven't worked for a company as an account executive, client service manager, customer service manager, etc.you can't service potential customers...