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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. I've been thinking about our marketing campaign, and here it is! Earlier that day, Don asked Lisa to develop a content...

  2. 12 Questions to Separate Social Media Experts From Pretenders

    Social media is a collaborative marketing and communications function. Social media takes time. If you haven't worked for a company as an account executive, client service manager, customer service manager, etc.you can't service potential customers...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    We're in the dawn of brand journalism, a time when visual storytelling is paramount for social media success and overall content marketing. If you look at Starbucks Facebook page for example, you see fewer pro photos and more photos that look like...