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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. Most SEO campaigns are destined for failure because expectations...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It is not immediately obvious how to set these up in the interface, as setting up a DSA campaign does not allow you to add audiences. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...