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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    By setting a checkbox in a filter, Google Analytics will filter out all the traffic from known bots. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...

  3. How to Use Google Analytics Site Search Reports

    Setting Up Site Search Reports If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    RLSA is also supported in Marin's platform through "proprietary target and bid setting," Marin says. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing...