Seth Godin used "Purple Cow", Gary Vaynerchuk used "Crushing it", and many other folks talk about creating great content as being integral to attracting more and/or better traffic. His answer: write "awesome frickin' content"!
Seth Godin published a book a few years ago called "The Big Red Fez" – rather than repeat all the key concepts, I can state simply is it's all about bananas – users finding what they need from obvious choices.
I’ll close with this thought from renowned entrepreneur and Marketer, Seth Godin: While his approach was described in the context of investing and advocated sacrificing short-term gain for the long-term view, it has far-reaching implications for...
So what they've done here is take an average product and to quote Seth Godin, they are still being remarkable. For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win new customers.
So if you want your ads to stand out, you need to turn them into what Seth Godin refers to as a Purple Cow: When it comes to the anatomy of a Facebook ad, experts agree that people notice them in the following order:
Seth Godin discusses having guts as a marketer and what makes us human - "we're gonna get the truth, whether you want us to or not. Everyone seems to be cleaning up their interfaces today. Hot on the heels of Google New, Yahoo's B2B division...
Seth Godin recommends that authors start promoting a new book three years before it's due for release. focused on what social media could do for your small- or medium-sized business -- the fact that it's neither a broadcast medium nor a marketing...
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers" by Seth Godin. At SES Chicago 2009 on Wednesday, December 9, at 12:30 p.m.there will be a drawing to give away the "largest marketing library.
I had just finished reading Seth Godin's book, Meatball Sundae: Is Your Marketing out of Sync? This week, I saw an optimized press release blown away by Google News because it was mistaken for a social media press release.
As Seth Godin points out in his excellent book "Permission Marketing," this type of interruption advertising may still be necessary to make initial contact, but it should only be followed up with voluntary permission marketing once a visitor lands...
Andrew insists that I disclose that I was one of the top-rated speakers at last year's SES Toronto – among other top-rated speakers such as last year's keynote, Seth Godin. Why? If you are one of the 1,250 alumni who attended SES Toronto in 2007...
SEO Copywriting – according to Seth Godin, a bestselling author, entrepreneur and agent of change, “The best SEO is great content. It's just one of the 78 sessions, workshops, panels, keynotes and training classes to be held at the Hilton New York...
At Search Engine Strategies Chicago, Seth Godin was asked how a small diving school could stand out from the competition. Seth suggested becoming a diving association -- offer package trips, news, advice, and so forth.
A great book that influenced my columns, and one you should read if you're looking for further discussion of changing customer relationships, is Seth Godin's "Meatball Sundae. This week's column will focus on how to turn these new types of customer...
Lastly, don’t forget to catch Seth Godin live and unplugged this Wednesday January 23rd at 2PM EST. With a successful SES Paris Forum (pictures) behind us, the SES team is focusing its energy’s on a busy February and March:
His books have been endorsed by Seth Godin. SEO can take months or longer to get the results you're looking for. What's the alternative to SEO? How can your company -- or your clients -- rank high in SERPs?
Seth Godin evangelizes about the 2008 marketing revolution. EST, Search Engine Watch will present a Web cast featuring Godin on the question on every marketer's mind: "How Do You Avoid the Meatball Sundae?
I had the good fortune of attending Search Engine Strategies Chicago where keynote speaker Seth Godin discussed his most recent book, "Meatball Sundae. Obviously, Godin was describing a much bigger business dilemma.
Seth Godin Interview It was a year of growth, change, and maturation in an industry known for never sitting still. Blended and universal search, quality scores, social media, and personalized search results all contributed to the change, as we...
In structure, the project is much more similar to Seth Godin's Squidoo, since it allows users to build authority and sign their work. Godin says the move legitimizes his mission with Squidoo, and goes with the "rising tide lifts all ships" hypothesis:
