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Seth Godin

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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Jay Baer believes in youtility, Lee Odden wants to optimize, Seth Godin uses pithy pitches, and Chris Brogan's forte is to build trust. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons...

  2. The Decision-Making Funnel, Stage 1: Awareness

    As Seth Godin points out in his excellent book "Permission Marketing," this type of interruption advertising may still be necessary to make initial contact, but it should only be followed up with voluntary permission marketing once a visitor lands...

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  3. Why search engine marketers should attend SES Toronto 2008

    Andrew insists that I disclose that I was one of the top-rated speakers at last year's SES Toronto – among other top-rated speakers such as last year's keynote, Seth Godin. Why? If you are one of the 1,250 alumni who attended SES Toronto in 2007...

  4. Introduction to Search Engine Marketing at SES New York 2008

    SEO Copywriting – according to Seth Godin, a bestselling author, entrepreneur and agent of change, “The best SEO is great content. It's just one of the 78 sessions, workshops, panels, keynotes and training classes to be held at the Hilton New York...