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  1. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Gordon Choi, senior manager at local online travel portal Ctrip offers three steps for advertisers to plan their search campaign from trend research, keyword research, and process automation on Baidu and Sina Weibo, one of the more popular...

  2. Local Search 101, Part 2

    One nice thing about Twitter is that it gives you the ability to follow anyone who has set up an account and is posting mini articles, 140 characters or less (sometimes called microblogging). As a quick follow up to "Local Search 101, Part 1," I'd...

  3. Get More Attention with Legal PPC Ad Symbols

    It's instant messaging, chat rooms, bookmark/link sharing, and microblogging. After all, many non-English languages use characters outside the English-language ASCII character set. But I can't resist this small tangent, because it's too good not to...