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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. Set up conversion tracking and pause or delete keywords that cost you more than they make in profits. Scour your search queries for keywords that you...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The default report will be filtered by Web (for Web search). Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic. You want to see the percentage of mobile traffic from organic...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, the Chrome browser has a very comprehensive set of device emulators (Google search chrome device emulator) and WebPageTest.org has some great mobile emulator options. The amount of information streaming in about mobile search every day...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, you'll need to learn how to set up tags, rules, and macros to track what's required on your website. That's the timer we set up to track time on page. You can also check out helpful tutorials by Justin Cutroni and Daniel Waisberg for...