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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    How about someone who sells custom umbrellas? By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. Separate campaign view by Search re working on refining...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to copy and past URLs that accurately reflect the state the user is seeing: But even for web developers preferring custom Javascript...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] offer a custom service package? How are the locations pages optimized for search engine performance? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. W3C-valid code is the one thing you can do prior to launch to have some...

  6. Driving Consumer Insights With Mobile Analytics

    So what you can do is create a custom UI and wrap it around the browser in the native language of Objective C, Java, etc, and all the rest of the app's content comes from the web. That said, Flurry excels in application engagement – you can define...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...