Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
The data shows that in the last 12-18 months, Google has given increasing weight to Google+ in the SERPs (from June 2012-May 2013 for our data set Google+ visibility in the search results grew by the greatest percentage of all social networks ).
The team planned three video contests and 18 weekly photo contests over five months, with prizes worth more than $50,000. The numbers we received were amazing to me and absolutely set the bar for what we should be doing in 2013," she said.
Wong plans to discuss actionable tactics, including planning and set up, to ensure a successful results. Her best practices are validated with experiment results she’s conducted during the past 18 months using Twitter ads.
This post is a look at how my team built a website that nearly broke 100,000 visitors in the first month after launch, and grew to more than 350,000 organic visits per month in only 6 months. We designed a publication calendar for a few pieces of...
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...
Once you do that, you'll be able to set the name/URL of your Facebook page and start publishing content. Many PPC accounts that have been running for months or years have zero negative keywords. Do people have a "set it and forget it" attitude?
Wong and her team formulate their plan a few months in advance, researching upcoming events to see if the audience is a good match with people who might be interested in their software. The worst thing you can do during an active, real-time...
Set an age range that makes sense for your company and that particular campaign. To confirm their suspicion that Facebook ads are being clicked by fake profiles and therefore prove this means companies are “wasting large sums of money,” the BBC set...
Keep records of people who have been responsive but might not be able to help you out right now, and set a calendar reminder to contact them in a few months. Repeating the same exact keywordized anchor over and over and over again, on every site...
Our hope is to have some data to present this summer and then a product potentially rolling out in the following 6-12 months, depending on how our tests go. These are just a few recent developments that show how, in the space of four months data...
Before, Offers - which competes with Google's platform by the same name, Groupon, and LivingSocial - had been available to a limited number of test partners in the U.S.during the last four months. Facebook plans to set the price for its shares...
Sometimes you can be so deep into the inner workings of your site that you can forget some of the smaller items that you looked at 18 months ago and decided to fix "later," and sometimes you just don’t notice the little things that have crept in...
It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit). In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone...
I was interested to see Pariser's keynote; having read the book "The Filter Bubble: What the Internet Is Hiding from You" a few months ago. President Ólafur had quickly tuned in to the power of social media, and the ability for him to use such...
Internet service providers to retain all customer IP addresses for 18 months. He set out to investigate what he called the “bogus numbers” attributed to the MPAA and U.S. The MPAA marched this figure out numerous times over the past few months...
Generally the denial stage is short and after nearly three months (Google announced on 10/18/2011), this stage should be a thing of the past. Having a large historical data set of traffic could really pay off here.
Over the last 18 months SEW has put a lot of work into raising its link profile from high quality sources. Given that getting links from journalists is largely down to chance, we set up a custom segment on Google Analytics called key referrers to...
An additional 16 million users are expected to register in the U.S.within the next 12 months. Additionally, while LinkedIn and Twitter are expected to grow to 20 percent market penetration in the next 12 months, both MySpace and Facebook are...
The move at the time set Yahoo apart from Google and Microsoft, which both retained records for 18 months. Yahoo, which announced plans to anonymize search logs, page views, page clicks, ad views, and ad click data it collected after 90 days in...
Back in 2010, a few months before RedZone was invented, zFire had another interest. Let's face it, most people use a set of several passwords with variations for everything- they simply can't *remember* more.
