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  1. "Which Update?" Is the Wrong Question

    If you’re lucky, you have staff with experience in this area, but if you don’t you may need to hire a set of eyes to do an audit of your site. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    This study claims to be the first to compile a comprehensive data set of CTR for mobile. Not only does the result set change, but the lay out and display can as well. Search engine optimization - and where a website appears in search results - can...

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    The great thing about workflow diagrams is that once they are dialed in, they allow you to create a set-it-and-forget-it process that keeps things moving while you work on more important things. And you’ve probably heard this one too many times...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, if you have 1 million impressions per day, breaking up articles into smaller pieces across a paginated set could yield 10 to 20 times the number of impressions. You could also add a "view all" page and set that up properly SEO-wise – and not...

  5. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"?

  6. Do Weak Links Reveal Powerful Opportunities?

    So let’s filter on the word "recreation" and a whole set of topics are revealed: Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same...