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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The percentage of data used is shown in each box in the top corner to help you understand the size of your dataset. When it launched, Carrie Hill wrote a great guide to help you get set up. Each age group is a different color and shown as a stack...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    PLA bidding seemed like something of a black box prior to this update. What happens when you set priority on certain items. One example of this is the ability to create a campaign around all items that are on promotion such that promotional...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. This one’s a little out of the box. Here are tips to help set you up on the right path to success.