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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The percentage of data used is shown in each box in the top corner to help you understand the size of your dataset. When it launched, Carrie Hill wrote a great guide to help you get set up. Each age group is a different color and shown as a stack...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    PLA bidding seemed like something of a black box prior to this update. What happens when you set priority on certain items. One example of this is the ability to create a campaign around all items that are on promotion such that promotional...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. This one’s a little out of the box. Here are tips to help set you up on the right path to success.

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    It’s just a matter of checking a box that tells Google you want a given ad to run on mobile. Offer Extensions are easy to set up with far less potential risk. Here are the top three new or completely overhauled ad extensions you should use in your...