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  1. Google as Your Identity Provider: Where Are We Now?

    One of the more notable places you can find direct similarities between the NSTIC system and Google is in the Google patent applications. These pilot programs are meant to explore differing implementations of the NSTIC and how they work, then...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Interestingly, the company was granted a patent for a “Computer-implemented method and system for conducting a search of electronically stored information,” in July this year. The patent describes an “interactive targeting rule editor,” which...

  3. Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

    District Court Judge William Alsup said Google "failed to comply" with his order of August 7 in the firm's patent litigation with enterprise database and applications vendor Oracle. The court order followed a trial between to two companies that...

  4. Super Bowl SEO: Who Had the Best Organic Gameplan?

    Clickability Scores, Media Plans, and Historic Click-throughs: More Yahoo Search Marketing Patent Applications, SEO by the Sea Google Patent on Extended Search Indexes, SEO by the Sea Pepsi would have been smart to set up a page on their domain...

  5. New Search Patent Applications: October 6, 2006 - Google Takes Over the Patent Office

    There were some interesting new patent applications this week from Yahoo, Microsoft, and IBM, but nothing on the scale of the outpouring of intellectual property published and assigned to Google - I uncovered 15 new patent applications from the...

  6. New Search Patent Filings: August 28, 2006 - Identifying Web Spam and Adult Images

    New Microsoft patent applications include one that attempts to identify web spam based upon signals within the content of a page, another looks at ways to search using pattern matching and relevance to answer specific questions, a third describes...

  7. New Search Patent Filings: August 27, 2006 - Google's Recommendations, IBM's Speedier Pagerank, Napster's Search

    Microsoft published a couple of patent applications, one which looks at using game playing to provide user rankings for web pages, and a method of providing contextual advertisements for non-textual content.

  8. New Search Patent Applications: August 8, 2006 - Focusing on the Searcher

    This last week's patent applications involving search all seem to focus upon users of search engines, and finding ways to fulfill intentions behind searches. The first of Outland Research's patent applications reranks search results based upon the...

  9. New Search Patent Applications: August 1, 2006 - Microsoft Answers?

    There are a number of new patent applications from Yahoo, including one that utilizes concept networks to understand the intention behind a user's query; another describing an addition to a user interface that lets a searcher define the context...