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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Have You Set Realistic Goals? Instead, set realistic objectives for your campaign and achieve success incrementally. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. It is not immediately obvious how to set these up in the interface, as setting up a DSA...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. The new rules of selling and customer service are here, they’re...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    According to the analysis in BrightEdge’s data set, we found queries related to the following topics being the most negatively impacted by Pigeon: The latest analysis using BrightEdge’s massive data set from June to August shows an uptick in the...