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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    I recently asked this question to a standing-room only session of marketers, and not a single hand went up. Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook and social media in general, appears to have dulled...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Recently, Mike King at iAcquire told me that his team has a standing 30 minute brainstorming session every single day. Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content.

  4. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  5. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: If landing page optimization and conversion funnel testing are not on the list of items that you're...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...