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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    On your desktop you may type "flower shops in New York", while on your mobile device you'd likely speak into your phone and say, "I'm looking for a flower shop in New York. Flower store in New York Flower shop New York

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    The move was received with a warm welcome as Daly was trending last week in New York. SES Speaker Michelle Stinson-Ross, co-host of #SocialChat with Alan Knecht, took a deep dive into the steps involved in leveraging TwitterChats and Google...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...

  7. Why Social Media Listening is Important for Brands

    These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Maker's Mark also took their social message through to paid...

  8. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At SES New York, networking was a major priority for most of the attendees. Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the...

  9. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week. If this is the first question you’re asking, it’s the wrong one...