Matt Cutts admitted it on video back in 2009, and my colleague Caragh McKenna spoke about it at SES London. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip.
SES London speakers share their insights. Live Programming for a Connected Audience: ESPN at SES New York 2013 – SESConference Expo YouTube Channel Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
Now Search London has nearly 1,230 members in 2 years. Turnbull's first case study was on her efforts with Search London. She took over Search London in October 2010 when the organizer stepped down. That was the overarching message from the Screw...
As I discussed last month during my SES London presentation on this very topic, the key is to create amazing content. A lot has changed in the search engine optimization (SEO) industry during the past year.
Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series, spoke about both keynote speakers during an interview last month at SES London 2013. JL: A really relevant example would be the story...
This represents another significant step in the "Channel-ization" of YouTube, one of the latest trends discussed last month at SES London 2013 during the session on the Keys to Success with B2B Video.
A key theme during many sessions at this year's SES London was the growth of mobile and tablet search. Cindy Krum, another speaker at SES London, provided some excellent tips and insight into mobile SEO in a recent interview for the SEO cover story...
At SES London 2013, Marcus Tober, the founder and CTO of Searchmetrics, and Will Critchlow, the Founder and Chief Strategist of Distilled, tackled some thorny topics during the session on “Meaningful SEO Metrics.
SES London 2013: 161 Top tips and takeaways (and counting) - Wordtracker In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics.
Oliver Snoddy, the Head of Planning at Twitter UK, was the keynote speaker at SES London on Wednesday, 20 Feb. SES London 2013: Day 2 Here's a recap of more live coverage of SES London 2013 Day 2: SES London Take-Away “Maximising Realtime Marketing...
In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...
London has proven its ability to put on big events over the last 12 months, and we look to continue that trend as we host SES London, Europe’s biggest search marketing event, from 18-21 February. Greg Jarboe did an excellent job rounding up the big...
The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry (using the block tackle, sliding tackle, and poking...
Most (not all) conferences will give you a free conference pass as a speaker, which makes it much easier to get your boss to agree to let you leave the office for a week to go to locations including London, New York City, Toronto, San Francisco...
Meet the experts in-person at SES London 2013: A partial sneak peak is available in my SES San Francisco presentation, Social Media: ROI Possible, embedded below. Here's a guide to mapping a social media strategy with meaningful key performance...
Andy Betts has written some excellent posts on the shifts we're seeing recently, and I spoke at SES London back in February about the measurement of ROI in search. Over the last few weeks, the one thing I'm hearing a lot more people starting to...
