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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    And here's the first tweet from Search Engine Watch: interview with Andrew Goodman previewing SES Toronto '09 http://cli.gs/rL0gP7 Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  4. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    "Getting the right message to the right people at the right time can strongly augment your message. That was the opening message from Bruce Daisley, UK Managing Director for Twitter. Citing Oreo's success story from last year's Super Bowl and Oreo...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    I can't put a value on the information, networking or camaraderie I've experienced through some of the great industry events I've attended (including SES conferences! As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...

  7. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural edition of the conference formerly known as SES New York. In a recent interview, ClickZ Live publisher, Mike Grehan...

  8. SES Conference & Expo Rebrands to ClickZ Live

    SEW's sister brand, SES Conference s marketing community, the new ClickZ Live conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication.

  9. Twitter Speak From @ to Z – Terms & Definitions

    SESCHI for the recent SES Chicago conference). With millions of users, Twitter is a must for marketers. But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language. However, it isn't as complicated as it may seem at...

  10. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    I polled the audience at SES Chicago during my presentation on Google Analytics advanced segments and asked how many people had noticed the new advanced segments features. Web analytics expert and Google's Digital Marketing Evangelist Avinash...

  11. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Mobile is probably growing faster than anyone in the room expects," said Google's Distinguished Engineer Matt Cutts at SES San Francisco in September. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands...

  12. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  13. The Role of #Hashtags in Social Media and Search

    This is true with events like the #grammys, #oscars, or trade shows and conferences like SES #SES, Pubcon #Pubcon, and a multitude of others, many of which can be found under the Hashtag Category Directory for Conferences / Tradeshows and Events...