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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Serving up generic content is a thing of the past. Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Understand when creating campaigns the primary relevance of the ad serving is due to keywords and searcher intent. Negative remarketing: stop serving ads to converters who are on a remarketing list. A remarketing list for Google search ads must...

  3. SEMDirector Offers Accountability to Enterprise SEMs

    SEMDirector focuses on the first two areas, offering a management dashboard to monitor and optimize campaigns, and serving as a complement to existing analytics tools. The biggest problem reported by advertisers across the board was rising keyword...

  4. New Search Patent Applications: July 11, 2006 - Google Patent Filings by the Dozen

    If the advertisement is approved, then it is allowed by be served by the ad serving system. Features that may be used to represent relevance information (e.g.properties, characteristics, etc.of an entity, such as a document or concept for example...

  5. New Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent Search Filings

    A different one looks to serving ads and other location based content, based not only upon the location of searchers, but also on the intended location of their searches. The semantic thumbnail is adaptable to different screen sizes and target font...