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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Serving up generic content is a thing of the past. A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Be Authentic and Avoid Self Serving Visuals When it comes to data visuals Thomas notes, "brands 'get' that infographics are popular but they need to make graphics that are not so self serving. It might be a radical shift in marketing and...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Understand when creating campaigns the primary relevance of the ad serving is due to keywords and searcher intent. Negative remarketing: stop serving ads to converters who are on a remarketing list. A remarketing list for Google search ads must...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    So by serving them more ads catered to their interests, we could get a 5 percent CTR at a third of our normal CPA and thus we will gain more profits each month. Next, to prioritize, simply rank the items in order based on maximum opportunity size...