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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The search giant ranks multi-location brand websites based on three common sense factors: Ironically, a lot of the things consumers are looking for may also help your local pages rank higher, like integrating YouTube, Google Maps, Google+ sharing...

  3. Why Real-Time Bidding is Set to Become Huge

    Advertisers choose websites based on content and predicted audience, but have little to no flexibility for optimization once the campaigns were agreed and launched. Recently we ran a two week RTB campaign for one of our clients, and within just...