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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The search giant ranks multi-location brand websites based on three common sense factors: Ironically, a lot of the things consumers are looking for may also help your local pages rank higher, like integrating YouTube, Google Maps, Google+ sharing...

  3. As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

    Even though it is generally fairly low percentage of traffic for most websites, it is better than nothing. Right now, other than the limited data webmasters get in Google's Webmaster Tools, having Bing and Yahoo search referrals are really the only...

  4. Why Real-Time Bidding is Set to Become Huge

    Advertisers choose websites based on content and predicted audience, but have little to no flexibility for optimization once the campaigns were agreed and launched. Recently we ran a two week RTB campaign for one of our clients, and within just...

  5. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The emphasis of unstructured data by search engines Google, Bing and Yahoo is reinforced by their emphasis on the relationship of social data to websites and domains. Source: Computer Services Corp Communicate Intelligence With Data Visualization...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...