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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. SEM = Paid only" according to Bruce Clay, President of Bruce Clay...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  3. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. In addition to helping with mining content from your index, these ratios also provide important clues about the...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the...

  5. Will Europe Force Google to Change How it Displays Search Results?

    He’s more concerned with how Google presents their own services. Although Google escaped relatively unscathed from a U.S.antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result for the dominant...

  6. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine and a new forum for you to get any question answered. If you click through to companies.searchenginewatch.com and technology...

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    CVS and Rite Aid are common household names, whether it is for their pharmaceutical services or retail items. Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the same place, specifically around holiday...

  8. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    And yes, from time-to-time a commercial or shopping related query returns Google’s own products or services in this richer mix of results. This study, Classifying Web Queries by Topic and User Intent discovered that the general search query...