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  1. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Many SEM firms offer services around this topic. Promoting positive reviews of your company and its services on other websites is the best way to perform SERM. Search Engine Marketing Services It might be very tempting to use these services, but...

  2. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    More than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today. Here's how SEM can amplify your marketing message across offline and online channels. One of Yahoo's soon-to-be-departed execs, Hilary...

  3. Search Engine Optimization in a Down Economy

    Because SEO is a much more laborious process (companies must dedicate IT resources, copywriters, PR firms and others), it can be more difficult to get implemented. Even those of us who work in growth industries (as I would classify the SEO/SEM...

  4. SEM Vendor Checklist

    In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, and persistence. I suggest you research the questions raised yourself, or even hire a consultant to help you...

  5. Win the Right Search Marketing Clients

    Now that you're back from the long, relaxing four-week holiday in the Caribbean that all new search marketing firms take before New Year's . Many new search marketing firms target start-ups and small businesses as their market segment of choice.