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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. As Cohan explained, they have names like Jim Boykin and Kris Jones in the presentation rooms, their booths on the Expo...

  2. Smarter Marketing and the Weak Link In Its Success

    The trick is how to do this at scale. Smarter Marketing is a way of making individual pages on a website, individual creative used to promote goods and services, and individual campaigns “smarter” through the use of real time data on consumer...

  3. The Best of Outsourced: 10 Greatest Hits

    When I penned "Optimizing the Planet: SEO on a Global Scale," international SEO was far less of a reality than it is now. In addition to SEO and Web analytics, I'll now oversee all of the agency's global services, including e-mail solutions...

  4. SEMDirector Offers Accountability to Enterprise SEMs

    Companies of that scale have a unique set of needs in search, which are not the same as those of smaller companies, or of massive e-commerce players," Mann said. SEMDirector, a hosted software developer that spun out of enterprise systems...