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  1. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  2. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality...

  4. Why You Need to Own Your Data & Digital Assets

    Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Lack of data creates a distinct disadvantage for professionals...