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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the blogosphere, message boards, and forums continuously. Offer them after-hours shopping at your stores, a few free hours of your...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Update it whenever you see a need for new content or you move into a new sector or business. If you really want to get fancy, include the number of inbound links to the content (it’s easy to get this from services like Majestic SEO and SEOmoz).

  3. Google Warns Secretive Government Group Could Kill Open Web

    In addition, ITU is pleased to note that private sector companies and civil society organizations have registered to attend WCIT-12 in large numbers. The United States, where Google itself is headquartered, has confirmed more than 125 people in its...

  4. Government SEO is Broken

    What if agency activities and perspectives were highly visible and above private sector sites in the search results? Direct access to government services and information via search is in many ways an optimal user experience.

  5. World IPv6 Launch: What it Means for Content Owners & SEO

    There isn’t anything endemically risky about IPv6, just a continued need for vigilance from both the private and public sector to keep the information highways safe as we transition. New devices, at some point, will no longer be able to connect to...

  6. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    For this, the fifth edition of IBM’s biennial Global CEO Study series, 1,709 CEOs, general managers and senior public sector leaders from 64 countries were interviewed. One of the most compelling findings is how in tune CEOs are about the...