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  1. The Content Marketing Elephant & the Enterprise

    Few legal teams are concerned with earning valuable backlinks for a business line of goods or services. If we are to get four different online marketing disciplines to agree with brand guidelines and regulatory standards, then it is on the search...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brand monitoring or social listening services at a total of $_______ / year. GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus...

  3. 15 Ways to Make Small Budget Content Creation & Marketing Work

    This works incredibly well if your products or services have real synergies. Opinion is something we aren't yet that great at online and it’s a real opportunity in your niche as people will come back to it and interact with it for its controversy.

  4. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    As Google has increased its content and services, it has unfairly favoured them in its search results and damaged competitors. As Google expands beyond general search into content development in key search verticals, FairSearch.org encourages...