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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Minimally, marketers should focus on three important sets of...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. For more information on how to get started with...

  3. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    While Gates and Starr were the first two residents of Hull house, eventually 25 women were in residence at Hull House, and 2,000 people visited each week for the many services offered. Addams was most known for campaigning for women's rights...

  4. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    In addition, we have teams dedicated globally to abuse reporting on our services and the development of new innovations to combat child exploitation more broadly. Google, meanwhile, which accounts for almost 90 percent of searches in the UK, has no...