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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. Shah offered three lessons the team at 1-800...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. Retailers can take advantage by ensuring the same product or similar is continuously offered, increasing AOVs (average order value) online, while...

  3. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Check out ad combination heatmaps for the travel and financial services industries on Gagnon's SlideShare page. Even if you couldn't make it to the City by the Bay, you can still take advantage of these free e-books, reports and insights offered by...

  4. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    While Gates and Starr were the first two residents of Hull house, eventually 25 women were in residence at Hull House, and 2,000 people visited each week for the many services offered. Addams was most known for campaigning for women's rights...

  5. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    One of my colleague has been tasked with improving this client's website, which offered services for people who had suffered a particular misfortune. Despite having a comprehensive website, chock-filled with valuable information, one law firm found...

  6. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    In addition, we have teams dedicated globally to abuse reporting on our services and the development of new innovations to combat child exploitation more broadly. A link to help and advice, including a reporting tool, is also offered.