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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. As an example of targeted marketing that offered...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few. We partnered and started offering search marketing services while developing software to track keyword conversions.

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. I was part of the relocation effort and the number of decisions...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than hard bargaining. Goldman remarks further: "Consumer review websites often try to sell services to businesses that are...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. Shah offered three lessons the team at 1-800...

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. Retailers can take advantage by ensuring the same product or similar is continuously offered, increasing AOVs (average order value) online, while...

  7. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Check out ad combination heatmaps for the travel and financial services industries on Gagnon's SlideShare page. Even if you couldn't make it to the City by the Bay, you can still take advantage of these free e-books, reports and insights offered by...

  8. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    While Gates and Starr were the first two residents of Hull house, eventually 25 women were in residence at Hull House, and 2,000 people visited each week for the many services offered. Addams was most known for campaigning for women's rights...