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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that you won't know how to differentiate their offerings from real UX expertise. They avoid describing users in terms of marketing demographics, such as marital...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Promote New Products/Services As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  5. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality...