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  1. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of...

  4. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). In terms of content creation, there is now more awareness of how certain...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    It's now possible for any marketer to deploy personalized websites thanks to today's technological advances. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The search giant ranks multi-location brand websites based on three common sense factors: List of products and services available at location Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map...