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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  2. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. The Mobile Services SDK provides one, unified method of data collection for either...

  3. Google Analytics Adds Mobile Capabilities to Tag Manager

    Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps and a software development kit (SDK) to make it all work together. It includes all the Google Analytics functionality you need, while also allowing...