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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    These services allow users to listen to an unlimited amount of music for a monthly subscription fee. To take down songs that can't be available on both services. YouTube is having difficulty getting independent music labels to sign on to its new...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  3. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. One could argue that the discussion around Net Neutrality has been designed to be so boring...

  5. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    The purchase intent of tablet users also differs from smartphone users in the fact that tablet users are more likely to utilize their device for researching products and services that may potentially result in a sale sometime in the future.