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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Financial services was the only vertical to see a decline. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them.

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...