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  1. New Targeting & Tools for Small Advertisers on Twitter

    As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Twitter's self-serve platform is making promoted products something...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  3. Will Local Make up 70% of Mobile Ad Spending?

    In mobile it will be driven by a combination of self-serve tools (i.e. In short, mobile local advertising, like most local media, includes both “national-local” advertisers (brands and agencies that target locally) and “local-local” (SMBs that...