SEO News

Service Self Serve

RSS
  1. SEO Website Audits: Everything You Need to Know Part II

    The level of detail is based on the tools used, but a detailed (every URL) report from Screaming Frog is a much better action point than say a list of the top pages report from a self-reporting tool. While free audits are tempting, they rarely will...

  2. New Targeting & Tools for Small Advertisers on Twitter

    As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Twitter's self-serve platform is making promoted products something...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  4. Will Local Make up 70% of Mobile Ad Spending?

    In mobile it will be driven by a combination of self-serve tools (i.e. In short, mobile local advertising, like most local media, includes both “national-local” advertisers (brands and agencies that target locally) and “local-local” (SMBs that...