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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform?

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    It is important we understand how proposed rules could impact every household, content provider and advertiser in the U.S. Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. How to Use this Segment: Apply to any conversion-oriented report to look at...

  4. What You Can Learn From Google Analytics Mobile Reports

    Service Provider This report is like the Service Provider report under Technology, but purely showing the data for mobile visits. The poor desktop is getting dusty in the corner while everyone finds more portable and shinier ways to access online...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior, and how they are going to measure discoverability and...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If the lock doesn’t appear or the name isn’t right, let your provider know. To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting...