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Service Provider

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. This segment filters out greater than 80 percent of the traffic to your site and...

  2. The Search Agency Launches Local Search Campaign Management Platform

    ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says that AdMax Local will let the company effectively add local search to the mix. Traditional search agency services were developed for...

  3. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    So as far as searches go, CVS' Minute Clinic is deemed the winner as a go-to emergency health provider. In December 2012, Ask ran an ad that was promoting a service to locate flu shots. We all know that the winter can be a challenging time...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Or maybe you're the email provider that truly doesn't match ads to content. Especially when you're attacking Google's email service for doing the same thing yours does. By focusing on excellent customer service and truly valuing your consumers, you...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Emails: Estimated _____(#) emails at $_____ per 1,000 sent plus $______ email provider or creation fees. Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls...

  6. Google as Your Identity Provider: Where Are We Now?

    Pandora trusts my Identity Provider (IdP) and I am allowed site access. The Identity Ecosystem as the NSTIC is commonly referred to consists of the following actors: The User (or Me), the Relying Party (RP) and the Identity Provider (IdP) who...

  7. Guidelines for Running a Successful Competitor Brand Name Campaign

    For example, if you manage a health insurance provider's account, you may not want to bid on "Aetna" but should definitely be bidding on "Aetna dental plans" and "Aetna health insurance". Of course, negative matching keywords related to customer...