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  1. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites, we learned...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. This segment filters out greater than 80 percent of the traffic to your site and...

  4. What You Can Learn From Google Analytics Mobile Reports

    Service Provider This report is like the Service Provider report under Technology, but purely showing the data for mobile visits. The poor desktop is getting dusty in the corner while everyone finds more portable and shinier ways to access online...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior, and how they are going to measure discoverability and...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If the lock doesn’t appear or the name isn’t right, let your provider know. To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting...

  7. Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

    Search engine optimization company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", has found itself on the receiving end of a RICO lawsuit for providing SEO services that...