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  1. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Chances are, they are talking about your product, service, or industry.

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Status – be a role model for your friends and coworkers Let's say I'm selling a local organic vegan food delivery service. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and...

  3. Machine Learning Basics for Better Content & SEO Results

    At that point, the patterns they define can become a factor in a statistical model, whereas in an inductive model, they will only effect findings indirectly. The statistical model is fairly obvious. But a search query for [bad example of customer...

  4. What You Can Learn From Google Analytics Mobile Reports

    This effectively shows us the name of the device, including the branding and the model. Apple, however, doesn't pass on the full device information to Google Analytics as simply, instead you will see all iPhones grouped under Apple iPhone, likewise...

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    A Simple Point Score Model In today's web world that doesn't simply mean having the best product or service, but also the best plan for actively communicating that on the web. Sometimes it seems remarkably easy, and other times it seems nearly...