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  1. AIFMD: hedge funds reported to be struggling with reporting

    Mark Mannion, head of business development and relationship management Emea for alternative investment services at BNY Mellon, says many managers will "undoubtedly" struggle with reporting, finding the requirement to build interfaces with multiple...

  2. Bank of England disaster protocol questioned

    Mark Carney, the governor of the Bank of England, has launched an external review into the cause and response as the RTGS was suspended between 6am and 4pm. The Market Infrastructure Resiliency Service (Mirs) was adopted in February 2014 to...

  3. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to mark them with campaign naming conventions or labels – or both! Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored...

  5. 26 Free Must-Have Tools for PPC Success

    Recommended by Mark Kennedy of SEOM. Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually.

  7. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    He personally controls every submission that is posted, unlike mega social media platforms like Facebook, in which owner Mark Zuckerberg has negligible personal involvement. Section 230 of the CDA says that, "No provider or user of an interactive...