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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    High quality local landing page user experience Local Landing Page User Experience Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Make sure you integrate each of the following to...

  2. 4 Google Changes and How Online Merchants Can Adapt

    This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements, and similar material. The most controversial change Google has made recently involves increasing user privacy for Google...

  3. 7 Ways to Make Your Google Search Result Stand Out

    Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). pageid=246, don't say anything to the user and won't help your rankings. Most service industries have the luxury of hand-picking who they...

  4. How to Build Your First Content Marketing Strategy

    You own a graphic design business and the last two articles you've written are highly technical pieces related to user experience design and trends in vector options. For example, maybe you're writing about a popular service that your business...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    It's increasingly common behavior for a user to bypass Google in favor of Yelp to figure out where to shop, or to head right to Foursquare for local deals. Much like Google+Local, locally oriented content such as store hours, photos, and service...

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Keywords with the "+" sign must appear in the user's search exactly or as a close...