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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are customizable configurations available for each user? Can we add our own user accounts? What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform?

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    High quality local landing page user experience Local Landing Page User Experience Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Make sure you integrate each of the following to...

  3. 4 Google Changes and How Online Merchants Can Adapt

    This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements, and similar material. The most controversial change Google has made recently involves increasing user privacy for Google...

  4. 7 Ways to Make Your Google Search Result Stand Out

    Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). pageid=246, don't say anything to the user and won't help your rankings. Most service industries have the luxury of hand-picking who they...

  5. How to Build Your First Content Marketing Strategy

    You own a graphic design business and the last two articles you've written are highly technical pieces related to user experience design and trends in vector options. For example, maybe you're writing about a popular service that your business...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    It's increasingly common behavior for a user to bypass Google in favor of Yelp to figure out where to shop, or to head right to Foursquare for local deals. Much like Google+Local, locally oriented content such as store hours, photos, and service...

  7. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Keywords with the "+" sign must appear in the user's search exactly or as a close...