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  1. Effective Search Marketing Strategy Determines Fate of Organizations

    For more information, you may listen to Peter Clayton's podcast where he recently interviewed me on this and related subjects. When television came along, they advertised on both Chicago and Milwaukee TV outlets and reached the entire service area.

  2. Your Social Media Content Must Be Valuable

    Sometimes your audience might not have the time to sit and read your blog or watch a video, but they might have time to download a podcast and listen to it on their drive to or from work. You may think that PDF spec sheet of the 10 best of features...

  3. Copyright Law: What Search Marketers Should Know (Part 2)

    If you are publishing multimedia, such as a podcast or video, don't insert copyrighted material into your original piece if it doesn't clearly follow fair use practices. A publication can include all online service providers (OSP) sites featuring...

  4. Copyright Law: What Search Marketers Should Know (Part 1)

    Multimedia series (podcast and video archive) The infringing materials and their Internet location, or if the service provider is an "information location tool" such as a search engine, the reference or link to the infringing materials

  5. Implementing your Search Strategy for the Latino Market, Part 2

    That being said, there are some podcast directories that do show a fair amount of Latino podcasts that appear in their own search results under "latino" and "hispanic. See which podcasts show up at the top of podcast directory search results and...