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  1. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Leaders in spend for the flowers and gifts category for desktop/tablet were 1800Flowers.com, ProFlowers.com, and FTD.com – all floral wire service companies comprised of networks of local florists. When it came to mobile, AdGooroo examined a subset...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a recent ClickZ/Covario webinar Authoring Your Way to the Semantic Web 3.0. Ninety percent of consumers now use search engines to shop locally...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  6. 7 Ways to Make Your Google Search Result Stand Out

    Inline annotations aren't currently supported in mobile browsers. Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). Most service industries have the luxury of hand-picking who they ask to...