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Service Industries

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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Basically, wherever your consumer is – whatever device they're on – you need...

  3. Using the DMAIC Process for SEO Projects

    The techniques used in DMAIC have proven to work for many industries and constantly improves the way that processes handle information. Six Sigma is typically used in manufacturing industries where processes run at high volume and often need to be...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media has become the ultimate delivery mechanism for quality content and direct engagement with customers of brands in all industries. One of the most organic, powerful ways to make content more valuable is to use content to replicate the...

  5. 9 Ways to Prepare for a Future Without Cookie Tracking

    It’s probably safe to say that aside from a few specific highly-regulated industries and regions, most digital marketing practitioners don’t spent too much time or due diligence in reviewing data usage models with third-party vendors and their...

  6. 7 Ways to Make Your Google Search Result Stand Out

    Most service industries have the luxury of hand-picking who they ask to submit a review. Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). Your efforts shouldn't stop there, however.

  7. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    Are some industries just too boring for link building? According to Lyndon Antcliff who runs a newsjacking alert service at CornwallSEO.com, this was a perfect story to be hijacked by a handbag retailer or manufacturer (disclosure: I've worked with...

  8. 70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

    The vast majority provide SEO across a wide variety of industries, and you can probably assume that at least some of those SEOs are sticking with the “only one client per vertical” to prevent any issues of competition and favoritism for the same...

  9. Search Marketing Integration Starts With Your Sales Team

    Chances are, members of your sales team have colleagues in complementary organizations and industries that can be used for guest blog posts, co-marketing sponsorships, interviews etc. They’ll be able to identify common customer questions...

  10. How to Use Journalism to Create Context for Keywords & Content

    If you’re an SEO by trade or someone who doesn’t have a robust writing background, then you definitely should explore content writing in industries such as journalism, marketing, and advertising to take cues from those who have refined techniques...