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Service Industries

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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. Data from competitive intelligence service Adthena shows customers start searching for Christmas-related...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    For the photography and art industries, Sibir will enable access to knowledge of copyright infringement. Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Basically, wherever your consumer is – whatever device they're on – you need...

  5. Using the DMAIC Process for SEO Projects

    The techniques used in DMAIC have proven to work for many industries and constantly improves the way that processes handle information. Six Sigma is typically used in manufacturing industries where processes run at high volume and often need to be...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media has become the ultimate delivery mechanism for quality content and direct engagement with customers of brands in all industries. One of the most organic, powerful ways to make content more valuable is to use content to replicate the...

  7. 9 Ways to Prepare for a Future Without Cookie Tracking

    It’s probably safe to say that aside from a few specific highly-regulated industries and regions, most digital marketing practitioners don’t spent too much time or due diligence in reviewing data usage models with third-party vendors and their...

  8. 7 Ways to Make Your Google Search Result Stand Out

    Most service industries have the luxury of hand-picking who they ask to submit a review. Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). Your efforts shouldn't stop there, however.

  9. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    Are some industries just too boring for link building? According to Lyndon Antcliff who runs a newsjacking alert service at CornwallSEO.com, this was a perfect story to be hijacked by a handbag retailer or manufacturer (disclosure: I've worked with...