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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    By this point you’ll probably have a relatively good feel for the major motivators and pain points associated with your product or service. Or maybe there’s even an “uber feature” that could create a meaningful differentiator for your products.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Train the customer service agents to understand the use case.

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This changed the way clients think about events and response times from customer service to marketing. Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in...

  4. Did Anglo Rank Link Network Get Websites Penalized by Google? Short Answer: YES

    Since the reports of the penalties have come out, the link network has been backtracking and changing their position about the network being virtually untraceable, without any footprints, to saying that all buyer should have known that they could...

  5. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    While it can round out the profile of your company personae to talk about the charitable things that you’ve done, to brag about industry achievements or to rail against an unpopular local government issue that impacts your audience, you do run the...