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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    By this point you’ll probably have a relatively good feel for the major motivators and pain points associated with your product or service. Or maybe there’s even an “uber feature” that could create a meaningful differentiator for your products.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Train the customer service agents to understand the use case.