SEO News

Service Business Snake Oil

RSS
  1. Do We Need Educational Standards for Learning SEO? - Part 2

    As it is, many businesses turn up an eyebrow at the purveyors of search engine services as though we're wearing a top hat, fake moustache, and trying to sell them snake oil tonic. Businesses are taking bad experiences to heart and there's nothing...

  2. Standards? We Don't Need No Stinkin' Standards!

    Now, I'm not naÔï¿Â½Ã”¯ve to the snake oil salesmen within SEO, and I've written on how to tell these fast-talkers apart from truly ethical shops. We're a service tied to the regulations of marketing and advertising, the standards of ethical...

  3. SEO Mos Def Busted by WA State Atty General: $450,000 Penalty Looms

    While the SEO standards debate rages, the search marketing industry continues to be perceived as purveyors of snake oil and predators of small business owners. Fail to process requests to cancel service or bill consumers after they have cancelled...

  4. Search Marketing 2004: What's Right, What's Wrong

    Lest we forget, the author of that piece, Paul Boutin, also referred to "dubious experts" and advised readers to "avoid the snake oil. One tech-industry CEO observed that the source of many of the current machinations in the SEM industry seemed to...

  5. The Search Engine Update, March 18, 2003, Number 145

    This definitive guide to search engine optimization and marketing offers solid fundamental advice for creating search engine friendly sites, at the same time debunking myths and snake oil "techniques" that can bedevil the unwary webmaster.