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  1. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Google is recommending this new schema, along...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. MD: User Experience/Web based customer service content/tools. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers...

  4. 7 Ways to Make Your Google Search Result Stand Out

    Claiming your business listings and filling out your profiles completely help Google to understand more about your business. By helping Google understand the link between your business listings and your website, you are more likely to have the map...

  5. How to Build Your First Content Marketing Strategy

    For example, maybe you're writing about a popular service that your business provides. Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios.

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Much like Google+Local, locally oriented content such as store hours, photos, and service offerings are key. According to a 2012 study from Google and Ipsos, 94 percent of smartphone owners look for local information, 90 percent take action, and 59...