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  1. 4 Google Changes and How Online Merchants Can Adapt

    Here are three ways online merchants or advertisers can find search data (check out the full post here): Optimize your Google+ Local Business Page. Provide good quality products and customer service. Include business images for the Google Carousel.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  3. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    On average, Google said that AdWords advertisers who implement click to call see an 8 percent increase in click-through rate. Google provides AdWords advertisers with several phone call metrics. Whether someone is searching on their mobile device...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    He said that Bing Ads comes to SES to meet customers as well as advertisers and new learners. Segueing from the usual formatted descriptions of a company’s mission statement, Sean Cohan stated that Internet Marketing Ninjas was a “funky, delicious...

  5. 2013: Tipping Point for Mobile Ad Monetization

    While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low. Ranging from calls – which reflect high quality leads across both traditional and digital platforms – to map views...

  6. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...