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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    This means you don’t stop adding value once customers sign up for your paid service. Sending out a text to customers can help keep your business top-of-mind, let them know about a special promotion you’re running or offer them an opportunity to...

  2. Why Social Media Listening is Important for Brands

    Customer service: They promoted their repair service by mentioning that they would be willing to fix Dave's guitar as well as other guitar brands too. If you're running social media for your business, you must listen to your consumers and respond...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the visual social media world. The 140 character social networking and microblogging service launched in 2006 and...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Facebook Terms of Service, May 2013 Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other...

  5. Protecting Your Online Brand – Don’t Forget Your Nicknames

    Alternatively you might want to consider using a domain name management service; you can do this through most domain names registrars'. If the domain owner is clearly a squatter or you own the trademark to the name, your best option is to consult a...

  6. Marketing Automation & Search – 3 Strategies for Mutual Success

    Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. This segment filters out greater than 80 percent of the traffic to your site and...