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  1. Localization for International Search Engine Optimization

    In order to truly understand the way an audience in a new country finds your product or service, you will need to dive deeper than that. If you have people on the ground in your target countries and regions, you should also have them blogging and...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Many SMM efforts lend themselves to brand building, community building, and customer service. Building a brand and improving your customer service may not show up directly in your analytics, but these "soft" metrics can have a major impact on the...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: User Experience/Web based customer service content/tools. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development...

  4. How to Build Your First Content Marketing Strategy

    For example, maybe you're writing about a popular service that your business provides. You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com.

  5. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    And this change shifts the balance of power towards Reddit, a social news and entertainment website; Tumblr, a microblogging platform and social networking website now owned by Yahoo; Pinterest, a pinboard-style photo- and video-sharing website...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...